Tag Archives: direct mail

Postage – Could You Save Money?


How often have you heard the cry that postage costs are postage costs and that’s what you have to pay?  Well, that’s where many people considering using direct mail are going wrong.  Since the removal of Royal Mail’s monopoly on postal services, postage has become a commodity affected by market forces. Other companies have come […]

Mailing Basics – 1 – 2 – 3


Whether you are new to marketing your product or service or experienced, here is a tick list of important issues to consider.  Taking care to plan will improve your response rate from your campaign. 1.     Database Who do you want to target?  Be clear about it.  It might be your current customers on your database […]

Three Rules for Successful Mailing Campaign


At a Chamber of Commerce meeting in 2008 Charlie Bean, Deputy Governor of the Bank of England, said he thought that the Credit Crunch would last about 9 months! The run on Northern Rock took place the previous summer in September 2007. The Credit Crunch turned into a full blown double-dip recession and now, more […]