Formed in 1886 Shrewsbury Town Football Club is an English football club based in Shrewsbury,  Shropshire.  For the vast majority of their history they have played at the Gay Meadow, but since 2007 have been located at the new state of the art stadium -  Greenhous Meadow in south Shrewsbury.  With over 10,000 supporters they were keen to make contact and NRG were there to help…

How NRG helped …

Design & Print of an A4 4 page newsletter

Having met at a Shropshire Chamber breakfast meeting NRG were able to assist STFC with the design, print and mail of their ‘new’ newsletter.  Using our own in-house design team NRG has designed the newsletter with a template layout to ensure ease and consistency throughout future editions.  Working alongside one of our print partners we were able to organise the print of 10,000 newsletters at the most cost effective price.

A5 Newsletter Mailer

The mailing consisted of:

A personalised A4 carrier sheet featuring the STFC lion logo as the background to the whole carrier plus their full logo, their return address and their web address.

• A4 Newsletter
• Book of Raffle tickets
• Packed into a C4 poly bag.

Being the first newsletter ever produced by STFC, NRG were delighted to be able to advise on the best way forward in order to produce, pack and post in the most cost effective way and within budget.  NRG were able to offer considerable discounts on the postage using Mailsort 3.

Customer Benefits

NRG were able to organise the project from start to finish taking away any stress or worry from STFC.  We were able to print, pack and post 9,124 mailers within a matters of weeks (including the full design and print of the newsletter) – saving STFC time, money and resource.
NRG were also able to offer a significant saving on postage of over £1,000 by using Royal Mail’s mailsort 3.

In Summary

NRG were able to provide a one stop shop for STFC’s first ever newsletter.  If we are able to offer an additional service that will make it an easier process we are more than willing to do so.  In the case of STFC, all that was needed was the content and images and we were able to create the newsletter from just 2 meetings – again saving the clients time!!

What our clients said about us …

“Delivering a newsletter via post to our supporters for the first time was quite a daunting prospect; but everyone at NRG made it a smooth and stress-free experience. We supplied the information and NRG designed and printed our newsletter…… they even posted it out for us! The team there responded to our every request in a speedy and efficient manner, offering us their expert advice to ensure our newsletter was as good as it could possibly be. The helpful and professional staff helped us in any way they could from start to finish, even allowing us to proof read and amend our product online. We will be using NRG Direct Mail in the future and can highly recommend them to everyone”

Andrew Tretton
Commercial Sales Manager

Very exciting news! – We have been awarded ISO 14001 which puts us in the top tier of mailing houses in the country. Environmental issues are central to the activities of NRG Direct Mail. The direct marketing industry as a whole is responding positively in developing a business model that puts sustainability at its centre. We are keen to play our part and want to show our customers and suppliers that we are serious about environmental issues.

Now that we are accredited with ISO 14001, we are able to offer Sustainable Mail which is a Royal Mail service and gives an additional 4.7% discount on top of standard mailsort prices. Please ask Kelly or Lian on 01743 454888 for further details.

Clogau is a Welsh company who manufacturer gold jewellery mined in Wales and sell their good mainly through their own outlet centers and on line throughout the UK.

A5 Postcard Mailer

In September 2010, NRG Direct Mail was asked to print and mail a postcard on behalf of Clogau. Clogau were keen to use a down stream access provider as the postal cost was cheaper than the mailsort that NRG had quoted. NRG then investigated further into Royal Mail discounts and advised that if a barcode was printed on each postcard a further saving could be gained making the postage costs more effective than the down stream access provider.

The mailing consisted of

• A personalized A6 postcard
• Printed with barcode and mailed out

Customer Benefits

NRG were able to print and mail out the 7700 mailer with a couple of days – saving Clogau time and money.

NRG were able to offer over £144.68 saving on the postage.

In Summary

NRG will look for the most cost effective method of postage to obtain the best discount possible for every client.

What our clients said about us

“The team at NRG are very efficient and friendly people to work with. Unlike a lot of other suppliers, they consistently keep me in the picture with the progress of each job, even if things are delayed slightly. As a testament to their focus on delivering value for clients, they have on several occasions highlighted areas in which the cost of the job can be reduced. Kelly is without one of the best people in the print and mailing industry that I’ve worked with.”

Ken Jones
Clogau

Kiwikit Ltd is a Shropshire based company supplying agricultural and equine products from New Zealand throughout the UK.

How NRG helped …

A5 Catalogue Mailer

In August 2010, NRG Direct Mail were awarded the contract to mail out Kiwikits bi-annual catalogue.  Kiwikit had previously mailed the catalogue out in-house via standard second class mail.  NRG were able to offer considerable discounts on the postage using Mailsort 3.

The mailing consisted of:

A personalised A5 carrier sheet featuring the Kiwikit Logo, their return address and     their web address.

A5 Catalogue

Packed into a C5 poly bag.

Customer Benefits

NRG were able to pack and post out the 3,000 mailer with a couple of days – saving Kiwikit both time and resource.

NRG were able to offer over £850 saving on the postage.  This savings ultimately paid for the carriers to be printed and the mailing to be packed, whilst leaving Kiwikit over £500 up on the mailing

In Summary

NRG were able to offer such significant postage discounts which meant that the cost for the fulfillment was covered and therefore NRG’s involvement in the project was at no extra cost to the client.  NRG will – for all clients – look to offer the most cost effective method of both printing, packing and postage.

What our clients said about us …

“You have saved us hours of valuable time, Thanks for a great service and personal approach to our catalogue mailings, it much appreciated”
Jackie Brundrett
Director

Since 1987, St Raphael’s has offered the special skills of Hospice care to those facing life-threatening illness living in the boroughs of Merton and Sutton (predominantly Wimbledon, Merton, Sutton and Cheam).

Funding

St Raphael’s Hospice relies heavily upon voluntary contributions and depends upon the generosity of the local community. It costs £70,000 a week to keep the Hospice running, about two thirds of which currently comes from donations and fundraising activties.  NRG are thrilled to be able to assist in the mailing out a range of successful Fundraising projects – the Bumper Draws where NRG mail raffle tickets to the supporters in a bid to raise funds and also the ‘Light Up A Life’ campaign where supporters are able to make a donation in memory of a loved one.

How NRG helped …

NRG provide a one stop shop for all of St Kentigern’s mailing needs:

This campaign comprised of the following actions:-

• NRG re-designed and printed A4 colour, one sided Letterheads.
• Printed letter text and personalised both Letters and Raffle Tickets.
• Matched Raffle Tickets with corresponding Letter.
• Inserted Letter, Raffle Tickets and Business Return Envelope into C5 window envelope.
• Record and process Raffle Ticket numbers to St Raphael’s client database.
• Investigated and arranged most cost effective postage.

Customer Benefits

St Raphael’s saved time with NRG’s one-stop solution.  Personalisation increased donor response whilst the database up-dates ensured 100% accurate administration without client time costs.  NRG continue to design, print and pack all of the fundraising mailers for St Raphael’s – with mailings ranging between 4,000 and 35,000.

“……it is very rewarding to be able to help hospices with their fundraising
actvities. We recognize that direct mail is only one method of bringing in extra funds, but time and again it has proved that a well structured mailing reaps dividends for those hospices which include it in their strategy”.  Nick Chavasse – Managing Director of NRG Direct Mail

In Summary

NRG continues to demonstrate its flexibility with the ability to tailor a complete service which fits St Raphael’s requirements saving both valuable time and money.
NRG offers a reliable, trustworthy and honest approach and prides itself on retaining customer relationships.

What our clients said about us …

“…..St Raphael’s Hospice have used NRG Direct Mail for various personalised mailings over the past year; our regular lottery draws, the hospice magazine plus a support survey and the annual hospice ‘Light up a Life’ appeal. All have been undertaken cost effectively and efficiently by NRG and we are really pleased with the service we get from them”.

Keith Witham
Director of Fundraising, St Raphael’s Hospice