What is Direct Mail?

New to direct mail? Then read our guide.

Direct Mail Guide

Polythene wrapped mailing ready for despatch

Polythene wrapped mailing ready for despatch

Direct mail – sometimes called direct mail marketing – allows you to mail printed material to a large group of customers – or potential customers – in one go.

Whether you are a business, a charity or another not for profit organisation, direct mail is a powerful tool.

It can put your message directly in the hands of your potential customers or supporters at the time they are most likely to read it – along with the rest of their mail.

Direct mail marketing can help you win new clients and get more business from your existing clients, helping you make more money.

Mailings could include:

  • Printed adverts
  • Newsletters and letters
  • Leaflets
  • Raffle tickets
  • Mail order catalogues
  • Postcards

You can use it to:

  • Put your brand, products or services in front of your customer
  • Tell people about your latest offers
  • Encourage previous customers to come back to you
  • Get to know your customers better
  • Target those most likely to respond
  • Get you more business, or in the case of charities, donations

Measurable results

Direct mail marketing is done by businesses of all sizes – from small start-ups to global corporations and is increasingly used by charities to gain supporters and donations.

It is popular because you can measure the results directly in response rates, while conventional advertising, for example in newspapers, magazines and on television, can rarely prove their impact on your bottom line.

Benefits for you and your customers

Direct mail can be tailored to your customer as letters are addressed to them directly.

If it is done well, direct mail can be a highly effective way to create a marketing campaign that produces real benefits for you and your customers.

When it’s done badly, direct mail becomes junk mail that only annoys or frustrates your customers.

How NRG Direct Mail can help

At NRG Direct Mail we are experts in producing targeted direct mail campaigns for our customers with minimum waste, at a minimum cost and with maximum returns.

We can help you make more money with your direct marketing campaign.

We also have the expertise to be able to secure maximum postage discounts – cutting the cost of your mailing by up to 50 per cent.

Contact us with your requirements

Phone us on 01938 55 55 37, or fill in the quick contact form on this page and we’ll get back to you.